• Shreya Dombale


Updated: Oct 16, 2021

Aloha readers! Welcome back to Satvastraa. We now live in an Instagram era where repeating your clothes is a sin. We have many types of influencers- beauty, travel, fitness, gaming, beauty, etc. So many new things are trending daily. The 90’s fashion is back in style.

People have moved from skinny jeans to relaxed-fit jeans already! When a celebrity or an influencer wears some different outfit mind it, it will be a trend that will last months or years. Reputed brands will start making the same outfit(replica) that is pocket-friendly with cheap materials that include polyester (which is harmful to nature). And within weeks, BOOM! It will be all over the market with great customer response. Everyone will start buying the outfit unaware of the consequences. This is called fast fashion. This term has been quite popular nowadays. Fast fashion is defined as ‘making trendy clothes in huge quantity which is cheap, quick and disposable quickly.

So basically, in simple words, it is encouraging you to buy the same outfit at a cheap price, use it for a few days because of the bad quality of the fabric, and then just throw it away and keep coming back to them for more. Popular brands are fooling the customers. They are like here take this tasty candy, come back to us when you finish it but little do we know that the same candy will give us cavities and stomach ache. You, see? The fashion/textile industry is a boon but also a bane. It is making them the second greatest polluter of local fresh water in the world. In 2015, textile production created more greenhouse gases than international flights and maritime shipping combined. Fast fashion does not only impact the environment but also has a human cost. These brands make the laborers work for long hours and pay low wages. It also affects animals. While making these knockoffs (replicas) they use cheap toxic dyes which are released in water making life underwater harmful. It takes 10,000 liters of water to produce 1 kilogram of cotton. While growing cotton, farmers use pesticides which in turn become a factor in land pollution. Very few farmers use ethical ways of growing cotton. Everything I mentioned above was a problem. Below are few solutions:

  • First of all, this is an issue where we can make a big difference just by wearing our clothes longer or instead of buying them second-hand. Just wearing your clothes for 9 months longer can reduce carbon footprints for that garment by almost 30%.

  • Swap your clothes with your friends or siblings or just donate them to a reputed organization. Now please don’t donate damaged clothes. Donate clothes that you no longer use or don’t fit.

  • Upcycle the clothes. Watch DIY videos which help you to use the old clothes for something new.

If everyone buys one second-hand item this year instead of a new one it could save nearly 6 pounds (approx. 2.722 kgs) of CO2 emissions. That is equivalent to removing half a million (5 lakh) cars off the road for a year! We can actually contribute so much to the environment. I request you guys to start taking steps towards the right things because we are literally drowning in clothes. This was all for this brainstorming blog. Until then stay safe and choose wisely. This is me Shreya signing off from Satvastraa. Sayonara!



  • What Is Fast Fashion? (2021). Available at: https://goodonyou.eco/what-is-fast-fashion/

  • What’s Wrong With Fast Fashion? (2021). Available at: https://pebblemag.com/magazine/living/whats-wrong-with-fast-fashion

  • Environmental impact of fashion - Wikipedia (2021). Available at: https://en.wikipedia.org/wiki/Environmental_impact_of_fashion#:~:text=The%20textile%20industry%20is%20the,of%20all%20industrial%20water%20pollution

  • What Is Fast Fashion, Anyway? (2021). Available at: https://www.thegoodtrade.com/features/what-is-fast-fashion

  • https://www.youtube.com/watch?v=GprVaAVPEI8


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