• Shreya Dombale


Updated: Oct 16, 2021

Aloha friends! Welcome back to Satvastraa. India is one of the famous countries that is known for its customs. It is considered culturally rich. People all over the world are attracted and inspired by our heritage, customs, food, art, etc. The one thing that is in demand and is appreciated all over the world is ‘Handicrafts.’ Rural people still earn from the handicrafts.

They are the prime reason why it is still preserved. But nowadays people travel from rural areas and settle in the urban areas for their livelihood. The artisans in the rural areas are talented and have skills but they do not have the education and proper knowledge to run their handicrafts business. This is the reason why they try settling in the urban areas and the tradition becomes somewhat vanishing. Besides a lack of education and resources, for artisans, a sense of identity and dignity is missing. The developed world creates a faceless market, where the artisan’s pride has been lost. One clinic came to the rescue of such skillful artisans. Nilesh Priyadarshi, a research fellow from Gujarat Vidyapith came up with the idea of “Kaarigar Clinic,” India’s first rural business clinic for kaarigars, where he provides the service of a business health checkup for artisans.

Kaarigar clinic is a Rural Business Clinic, where rural artisan can come to diagnose their business problems. Kaarigar Clinic helps rural artisans to strengthen traditional business so that they do not need to migrate to urban areas for work. It works on the Gandhian rural business model. So with this, it preserves the craft, tradition, and culture and also helps our country to solve its problems. Kaarigar Clinic sees what are their strengths, weaknesses and helps them run their business. One who was immensely benefited by this idea was Pabiben Rabari. Pabiben is the first woman craft entrepreneur of Gujarat and also the global face of women’s empowerment.

She created her first product ‘Pabi bag’ which became an instant hit. Each bag is edged and lined with local block-printed natural-dyed cotton. The lining proudly bears her signature in Gujarati and English, a sign of authentic work made by Pabiben. Pabiben learned embroidery but the elder council of the committee banned it because they thought that women spent too much time doing embroidery which resulted in late marriage. The women working with her started searching for an alternative so that they can make designs without breaking the rules. They found the solution and invented ‘Hari Jari’ which is made by hand and also machine ready-made applications like ribbons and trims. This is how the Pabi bag was invented. Her work is now showcased in Bollywood as well as Hollywood. She is an inspiration to many women. Pabiben is now an idol in her community. Let us all try saving our age-old traditional crafts and also the artists. This is it for today. Until then stay safe and choose wisely. This is me Shreya signing off from Satvastraa. Sayonara.




Thanks for submitting!


  • Facebook
  • Instagram


No tags yet.