KATRAN-A NEW WAY OF TRASHION
Updated: Oct 16, 2021
Aloha friends! Welcome back to Satvastraa. Today let us drive back to our villages where it is filled with the warmth and love of our grandparents, the fresh air, the tasty food, the vibes, and the list goes on and on. Got nostalgic? You’re about to get more nostalgic. In my village, I have seen my grandmothers using their old sarees in a very beautiful way. They collect all the sarees which are torn or no longer used. And then they start sewing rugs with those sarees or sometimes they also use the dhoti (loincloth) and make colorful rugs. The rugs are filled with the colors of sarees and the warmth of their love. They even use clothes for doormats, cleaning vehicles, mopping the floor, and in many ways, we cannot even imagine. Also, one thing I like is they make cute beanies, blankets, nappies, shirts, etc. for newborn babies with sarees. The colorful pieces sewed all together make amazing patterns. Now, why am I telling you all this? The reason is there is an entrepreneur in India who creates masterpieces from all such scraps of fabrics.
Her name is Swati Soharia. She is a NIFT passed out. Swati worked with many reputed brands as a visual merchandiser. But she saw a lot of wastage in the industry. She quit her job as she became uncomfortable by seeing all the waste that was generated. She started her own brand in 2017 known as ‘KATRAN BY SWATI SOHARIA’.
She works towards raising awareness about the dangers of fast fashion and promotes more responsible consumer behavior in fashion retail. She trains and employs women from marginalized communities by also collaborating with NGOs. The women then become a part of Katran by upcycling the materials. This brand makes clothing items, accessories, coasters, bags, and much more. All the pieces she makes are unique. But you will not get the same product in the same fabric again because it depends on the fabric they get at the time of making. She also makes personalized items. The materials she gets are either purchased from the factories or sometimes she gets them for free. During the lockdown, people realize sustainability is a must and also upcycling. They got many orders for upcycled masks during the lockdown as well as after that. Giving jobs to women, reusing fabrics, making innovative things make this brand and Swati successful. Upcycling is becoming a trend. Make sure to follow this beneficial trend. Until then stay safe and choose wisely. This is me Shreya signing off from Satvastraa. Sayonara.
Swati Soharia (2021). Available at: https://refash.in/collections/swati-soharia
WordPress.com (2021). Available at: https://wordpress.com/typo/?subdomain=katranstudio
Making sustainability mass (2021). Available at: https://www.thehindu.com/life-and-style/fashion/trying-to-make-sustainability-mass/article28502096.ece
Is trashion the future? (2021). Available at: https://lifestyle.livemint.com/news/big-story/is-trashion-the-future-111611840150082.html