• Shreya Dombale

WHIMSY AND ROW

Updated: Oct 16, 2021

(LOOK GOOD,FEEL GOOD,DO GOOD)

(PART 2)


Aloha friends! Welcome back to Satvastraa. In the last blog, I introduced a sustainable brand known as Whimsy and Row. Today I will give you the reason why is it so sustainable. So let me start by giving brief information about the different fabrics they use.

  • Linen: Linen is made from a plant called flax. It is famous because of its strength and durability. Linen is also antibacterial and not harmful to nature.

  • Tencel: Tencel is a brand name for Lyocell. It is a form of rayon that is made from wood pulp. But mind this fact that it is sourced from certified responsible and controlled sources like sustainably managed forests. This fabric is bio-degradable.

  • Tencel Cupro blend: This is vegan silk made from cotton linter/fibers that are usually thrown away. This fabric is biodegradable and easy to wash.

  • Printed Viscose Crepe: It is a type of rayon that is made from wood pulp but not entirely natural. It needs a little more man-made work to get the right quality and feel. The printing, Dyeing, and finishing are eco-friendly. The reason to use viscose is that it is biodegradable than virgin rayon.

  • Organic denim and cotton: The denim is made up of 100% certified organic cotton. This is naturally grown in healthy soil through crop rotation. They use only recycled water for washing the denim.

  • Modal: Modal fabric is a bio-based fabric that is made from spinning beech tree cellulose. It is considered a more eco-friendly alternative to cotton because these trees do not require much water to grow. It is the most sustainable fabric.

  • Deadstock/ Upcycle: Deadstock means excess or leftover or scrap fabric that is considered useless. Upcycle means making new pieces of clothing with leftover or used fabric. They hunt for these fabrics that get lost in a warehouse and eventually lead to landfills.

So this was all about the fabrics they use. All of their clothing is made within few miles from their office so that they can reduce carbon footprints. They also take care that the products should not be overcut or undercut. If there is any wastage, they make sure to recycle every scrap. They use it to make scrunchies and bandanas. If it isn’t enough, they give it to a textile recycling company that makes new fibers for garments. They also use recycled water and fabrics which use less energy and are biodegradable. We see all goods are packed in plastics and unnecessary papers, etc. They avoid plastic at all costs by personally picking up orders from nearby factories and use reusable containers. For packaging, they use 100% recycled materials from Eco-Enclose and also reuse the materials from shipping vendors. The tissue papers, boxes, hangers, tags everything is made from recycled materials. They pay careful attention while making the fabric so that the consumer can use it for a long time. It is destined to retain shape, hold seam integrity and become more comfortable with each wear. Last but not least they are animal friendly. They use plant-based fabrics so they are vegan. Through transparency and actively putting their carbon-neutral foot down, track their impact through GreenStory, which tracks their traces from farm to finish.

These are all the factors that make Whimsy and Row a sustainable brand. Thus we should try choosing sustainable brands over regular brands. This was all for today. Until then stay safe and choose wisely. This is me Shreya signing off from Satvastraa. Sayonara.



 

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